RESEARCH
Research is a starting point for building a strategy, no matter how simple it may be. The research is necessary in order to evaluate a political actor, his position and image among the population, to contrast his values and principles with the ones of the community, to determine the audience we will focus on and define possible scenarios.
Not only it helps us to show where we are now, but also indicates the options where we can go. With the information obtained from the research, a strategic and tactical plan is designed to position and strengthen the client's image. This is what we offer:
● Assessment of the actor´s or group current situation
● Elaboration of reports analyzing political, social and economic context
● Execution and analysis of qualitative studies
● Conduct of quantitative studies
POLITICAL BRANDING AND IDENTITY
Political branding is about how a political actor or an organization is perceived. We will help to design your own brand to create a feeling of identity and a trusting relationship with your voters, convey ideas and proposals in the best way and, above all, be different from the rest of the candidates or organizations. We offer you:
● Identity analysis
● Design of political branding
● Institutional identity design
● Narrative writing
COMMUNICATION
Communication and politics are consubstantial and, therefore, communication is not merely instrumental, but strategic because it is responds to an analytical rationality and not to the simple process of issuing messages to the receiver.
The idea is not only to inform, but to generate conversation and action between the different agents. Therefore, communication must reflect the values shared by society and its content must be consistent with the facts. Communication without strategy does not have the same impact on the population and does not contribute to the project of a political actor.
Communication is also a flexible act, it invites us to shape it and put together an action plan, an adequate and personalized training. For this reason, we work on:
● Developing a Communication Plan
● Speechwriting
● Communication in times of crisis
● Team building
● Non-verbal communication workshop
● Public speaking training
GOVERNMENT MANAGEMENT
To carry out government management and strategies it is important to answer certain questions (What? Where? Why? To whom? How?) that also help us establish political objectives. The answers must be clear and for this it is important to carry out an analysis of the political viability of government strategies and actions, their implementation and monitoring of results, as well as the achievement of specific goals. Those are the services we offer:
● Guidance in the management and interrelation between stakeholders
● Formulation of public policies and specific goals
● Building strategic budgeting
● Monitoring in the fulfillment of objectives and budgetary forecasts
● Management evaluation and audit
● Strategy design, application and monitoring
● Team building
● Creation, management and consolidation of strategic alliances between coordination,
sectors or stakeholders
POLITICAL CAMPAIGN
Each campaign needs an action plan, a guide for the electoral period with defined objectives to follow. The best plans are short and direct, focusing on the most important and necessary points.
Campaigns are won by planning, using our strengths and minimizing weaknesses. We help you design your winning strategy and offer you:
● Analysis of political, social and economic context
● Historical data on elections
● Design, implementation and monitoring of campaign strategy
● Coordination of campaign teams
● Grassroots
MANAGEMENT AND QUALITY
The Sustainable Development Goals, the ISO 26000 Social Responsibility Standards and the ESG criteria form a set of universal principles that provide solutions to global problems.
We will help you to position your management, reaching principles that are aligned with your activity and contributing to a scheme of comprehensive solutions at the regional and global level. Some of them are:
● Transparency
● Ethical behavior
● Fair operating practices
● Human rights
● Governance
● Active participation and community development
● Respect for stakeholders
● Environment
● 17 sustainable development goals set by the UN
SOCIAL MEDIA
Social networks have become the main communication channels around the world, and they are essential in political communication. Unlike traditional media, social media encourages direct public participation in political activities, increasing it drastically, and gives the opportunity to reach broader audience with smaller budget.
Technological development and the use of social networks make the electoral process more "close" and immediate, establishing direct contacts between the population and the candidates. We help you with:
● Contextual analysis of social media
● Design and monitoring of social media strategy
● Design and creation of content
● Diseño y creación de los contenidos
DESIGN
Graphic design is one of the fundamental elements of political campaigns, as well as of creating a strong brand identity for your organization.
The design and content must go hand-in-hand with the identity, for that reason we propose to create your branding as a first step, and from there all the graphic material. Among the services we offer are:
● Corporate identity
● Digital design
● Design of printed materials
● Design of promotional items
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